![buku pemasaran melalui media sosial buku pemasaran melalui media sosial](https://online.anyflip.com/nfugf/hbxi/files/mobile/1.jpg)
The change of strategy during the beginning of the economic crisis which involved delaying the publication of several books and focus only on the superior ones, led to the increase in performance. Fortunately, the crisis that surged Indonesia’s economy in 2015 did not have a significant impact on Republika Penerbit. The production and financial performance was an encouragement because other publishers’ performance decreased. Ayat-ayat Cinta 2 increased the sales of the Ayat-ayat Cinta up to 12.000 copies, lessening the burden of the cost that is charged to the old stock. Pulang hoisted the sales of Tere Liye’s thirteen previous books. The publication of Pulang and Ayat-ayat Cinta 2 plays a major role in the increase of the sales and net profit. In the unaudited report, the company recorded the sales and EBITDA in 2015 to have a 132 and 189 percent increase than the original target, respectively. In 2015, PT PAB’s net profit amounted up to Rp 1.476.119.470 or 293 percent more than the original target which is Rp. The company started gaining profit in 2014 after suffering from loss a few years before. Meanwhile, the 2015 net profit (unaudited) increased more than three times the amount in 2014. During 2015, the sales of PAB increased twenty-nine percent compared to the previous year. Performance in the editorial department, production, and promotion affects the increase in the sales and finance of the company.
BUKU PEMASARAN MELALUI MEDIA SOSIAL SERIES
The effort translate Turkish books was continued by the agreement to publish Super Diary and Nasruddin Hoja’s book series in Indonesia. Darel and Fredi, an illustrated, religious children’s book from Turkey was also published by PAB. Previously, PAB has published Turkish books such as the works of Fethullah Gulen which contains Islamic philosophy and thoughts. Through the Frankfurt Book Fair, Republika Penerbit attained the rights to publish foreign books in Indonesian. On the otherhand, Buya Hamka’s books will be published by PTS Media, another network of Malaysia’s biggest publishers. It was published by Karangkraf, a network of Malaysia’s biggest publishers. The first book, 4 You Ladies, was an Islamic doctrinal book with illustrations. The company’s participation is in line with PT PAB’s strategy to go international and sell the rights of its published books.ĭuring the event, Republika Penerbit signed a contract with a Belgian agency to sell its rights to Europe and made an agreement to sell its rights to a Malaysian company for the publication of a number of Republika books in Melayu. In October 2015, the company was invited as one of the participants in the Indonesian stands at the Frankfurt Book Fair, Germany. This event is held in bookstores, Islamic Quran schools, office mosques, and universities. Furthermore, the it is also active in holding road shows to launch and promote authors and their books. Republika Penerbit is active as the main participant in numerous exhibitions such as Indonesia’s International Book Fair and Islamic Book Fair. Meanwhile, Habiburrahman El Shirazy’s Api Tauhid received an award from the Instanbul Foundation for Science and Culture, Turkey. In 2015, Tere Liye’s Rindu was deemed as the best adult fiction and won the 2005 Islamic Book Award in the Islamic Book Fair, Jakarta. Ayat-ayat Cinta sold 10.000 in just 4 days and has been reprinted nine times in the period of two months.Ī number of books published by PAB have received awards. Pulang is a best-selling novel which sold 70.000 copies. In 2015, PAB launched several superior books such as Tere Liye’s Pulang, Habiburrahman El Shirazy’s Ayat-ayat Cinta, as well as three of the four tetralogy (Tasawuf Modern, Falsafah Hidup, and Lembaga Hidup) by Buya Hamka. Some novels published by Republika such as Ayat-Ayat Cinta, Moga Bunda Disayang Allah, Hafalan Shalat Delisa, and the Anak Mamak Series have been adapted into movies.
![buku pemasaran melalui media sosial buku pemasaran melalui media sosial](https://a.ipricegroup.com/media/Aldo/Best_CM_Indonesia_Bukupedia.png)
Republika specializes in publishing Islamic reference books, novels, and children stories. From this publisher, phenomenal works such as Ayat-ayat Cinta, Ketika Cinta Bertasbih, Hafalan Shalat Delisa, sembilan jilid Ihya ‘Ulumiddin, Cahaya Abadi Muhammad, dan Rindu is born.Īs a book publishing company, PAB has four brands (imprints) which consist of Republika Penerbit, Mahaka Publishing, Buku Republika, and Alif.
![buku pemasaran melalui media sosial buku pemasaran melalui media sosial](https://cdn.pixabay.com/photo/2016/05/31/20/39/online-marketing-1427787_1280.jpg)
Beginning in 2002 as a book publishing division under Harian Republika, a well-known newspaper, PT Pustaka Abdi Bangsa (commonly called PAB or Republika Penerbit) is now listed as one of the top book publishers in Indonesia.